Why oil sand web sites need to support Really Simple Syndication (RSS)

Hey Canadian Association of Petroleum Producers (CAPP), I’m looking at you. You don’t use RSS. This is why you should. (what’s RSS?)

Background

I am trying to effectively consume oil sands information from a variety of sources, and CAPP runs two sites I’m interested in:

http://www.capp.ca/http://www.canadasoilsands.ca/

I have been trying to build a social media cheat sheet using RSS feeds, but the problem is that CAPP does not seem to have embraced RSS.

So What?

Well, what this means is that organizations that do not have RSS feeds, like CAPP, are at a severe disadvantage when trying to get their message out. With no RSS, it means they are waiting for someone to just surf on by and read their information.

The web doesn’t work like that anymore.

Other folks like Greenpeace, the Pembina Institute, the Oil Sands Developers Group and the Government of Alberta get it – using RSS, they are able to get info out as fast as possible, to as many people as possible. Their news is going out to the readers rather than forcing the readers come to them. Make it as easy as possible to get your message out. RSS helps you do that.

Again, So What?

Well, it means that for those people who rely heavily on RSS feeds from multiple sources will never see CAPP-based info. Little Johnny could have all of the best intentions in the world to try and put together an informed opinion – learning from multiple different sources etc. – but he’ll never come across information from sites such as CAPP if he’s only using RSS. And that’s not good enough.

The message is simple. Any organization that is trying to compete in the world of instant communication needs to use all of the available tools. And in order to do that, they need to embrace RSS.

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4 responses to “Why oil sand web sites need to support Really Simple Syndication (RSS)

  1. williamshatnersvoice

    Good article. I would love to be able to follow the feedback you get. Where’s that RSS button?

    No worries… Google reader can take care of that.

    http://googlereader.blogspot.com/2010/01/follow-changes-to-any-website.html

    • Hah! Of course you’re quite right. I made the mistake of relying solely on the RSS feed found up in the address bar. Thanks to WilliamShatnersVoice, I have added both post and comment feed links to the column on the right.

      In regards to Google Reader’s ability to absorb all sorts of information – you are indeed correct (again!). For those out there that use other aggregators, like NetVibes, it’s not quite as easy… so I still say everyone should embrace RSS, just to be safe.

      Thanks for the comment WilliamShatnersVoice!

  2. Hi! No argument here… no need for anything except an apology for not having RSS available sooner on CAPP’s site!

    capp.ca now has an rss feed.
    Canadasoilsands is coming soon

    Appreciate the feedback…

    BTW, there are some excellent free services that can enable rss on (almost) any html page.
    One of my favourites is feedyes.com
    http://www.feedyes.com/v.php

    Thanks,
    Tony from CAPP

    • Thanks for the feedback Tony – I think this is a great example of the benefits due to the interactive nature of today’s Web. Thanks again for the comment and kudos for the link to FeedYes.com – I was unaware of that service and look forward to playing around with it.