Oil sands communication lacking

Companies operating in the oilsands urgently need to improve their environmental and communications performance or the risk killing the industry, the former chief executive of Shell Canada said Thursday.

Read complete article @ Calgary Herald

2 responses to “Oil sands communication lacking

  1. I wonder how you improve your environmental performance when you totally destroy the environment? What do you do — totally destroy it a little less?

    • Thanks for the comment David – honestly.

      Let me start off by saying I can fully see where you’re coming from. The industry has done such a horrible job of communicating how things are – and the NGO’s have done such a great job of getting their message across. It’s no wonder a large amount of people have a negative view of the oil sands.

      I’m never going to claim I’m an expert, but my hope is to try and carve a path somewhere in between the two extremes and see if I can’t help shed some light on a complex issue.